Future Artifact

I was approached by interactive designers Hellicar & Lewis to visualize their up and coming show in the window gallery at Selfridges. The installation called ‘Future Artifact’ consists of diabond mirror hung around 3 widescreen TVs hooked up to cameras programmed with face recognition software capturing realtime video of people walking by which is then played out on the vertical screens. Opening at the end of June the show will run for a couple of months creating a interactive dialogue between consumer and commodity.

This was great experience working first hand with Pete and Joel who talked me through their intentions and ideas, modeling then remodeling until the sculpture started to take form. It was a useful exercise in the process of visualization which I sometimes found difficult and time consuming.

Future Artifact

Joel Gethin Lewis is an interaction designer and artist who currently lives and works in London. From 2005 to 2008 he was the interaction designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council.

Joel recently worked on the Lights On project;

Lights On is an audio visual performance created for the Ars Electronica museum in Linz, Austria, which has a facade that contains 1085 LED controllable windows. The windows’ colors are changed in realtime with music that’s broadcasted on speakers surrounding the building.

Pete works as an Art Director, running campaigns for Etnies, alongside design and consultancy work for a broad range of clients including New Balance, Foot Patrol, Sacred Harp Library and Memphis Industries record labels, Channel 4 creative, Topshop, Topman, and Orange.


Update 05/11/09

Below are some photographs of the completed installation.


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