Archive for June, 2009


June 23, 2009




Unit Value examines our need to calculate, define, record and measure. Systems within systems create a dialogue between navigation, dynamics and quantified space. As a point of departure the grid becomes a mapped base where interdependent entities are created as methods of calculation responding to a multitude of dynamic stimuli. Everything is in a constant state of flux, how we record this change is reflective of our existential need for identity and structure.

As a result of my foray into the previous visualization projects I became increasingly curious about measurements, quantities and scale. I had spent a long time measuring real space and creating it in 3D resulting in a sort of mental blur between the two environments as they almost merged into one. When I walked past a building, a tree or a lamp post I found myself subconsciously sizing them up, assessing their dimensions in relation to the surrounding and how this in turn would influence where or how I started modeling in Maya. The strength and turbulence of the wind and its effect on pliable forms, this became really interesting to me; how structure, forces and boundaries are systematically measured.



June 18, 2009

Every summer show a group of students at the RCA have the opportunity to redesign the large SHOW text outside the front of their university. This year I was asked by artists Jan Lun Lee, Jebak Park and Carlos Mancebo to help visualize their pitch. They proposed a light installation made up of 5 large balloons floating above the degree show entrance. We discussed the design and technical aspects of the installation during a day on site taking photographs and video of the building from several angles. The intention was to video the site and then composite the 3D installation into the scene in post, however due to time constraints we decided to focus on stills.

The biggest challenge was accurately measuring the physical structures and envisaging them in Maya. I was given the top and side architectural plans of the university building as a starting point, importing them as image planes into Maya and setting the global unit scale to meters. Once the scene had been modeled the correct shading materials were applied accounting for reflective, transparent and illuminating properties, paying particular attention to how these all responded to the surrounding daylight environment.





June 18, 2009

This was a submission for the YCN awards back in April. I found working on a commercial project rather enjoyable and surprisingly challenging, in particular the need to adhere to a brief, to move through storyboards and create animatics.

The brief was ‘Show why Skype is better than a mobile phone’. The most obvious answer is the fact that it’s free, which is why I chose to use the tag line ‘strings attached’. The company offers free calling between subscribers and low-cost ‘Skype Out’ calling to standard landline telephones and mobiles. The software also allows calls, file transfers, texting, video chat and videoconferencing. The number of its users is growing by more than four million every 12 days and nearly a third of its registered subscribers now use it for business purposes which is no surprise that it earned $550 million in revenue last year.

Importantly, my project for this course has allowed me to develop a narrow understanding of Maya’s vast potential, therefore I saw this as a great opportunity to expand my knowledge in other areas, namely particle simulations and dynamic curves.




June 18, 2009

Future Artifact

I was approached by interactive designers Hellicar & Lewis to visualize their up and coming show in the window gallery at Selfridges. The installation called ‘Future Artifact’ consists of diabond mirror hung around 3 widescreen TVs hooked up to cameras programmed with face recognition software capturing realtime video of people walking by which is then played out on the vertical screens. Opening at the end of June the show will run for a couple of months creating a interactive dialogue between consumer and commodity.

This was great experience working first hand with Pete and Joel who talked me through their intentions and ideas, modeling then remodeling until the sculpture started to take form. It was a useful exercise in the process of visualization which I sometimes found difficult and time consuming.

Future Artifact

Joel Gethin Lewis is an interaction designer and artist who currently lives and works in London. From 2005 to 2008 he was the interaction designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council.

Joel recently worked on the Lights On project;

Lights On is an audio visual performance created for the Ars Electronica museum in Linz, Austria, which has a facade that contains 1085 LED controllable windows. The windows’ colors are changed in realtime with music that’s broadcasted on speakers surrounding the building.

Pete works as an Art Director, running campaigns for Etnies, alongside design and consultancy work for a broad range of clients including New Balance, Foot Patrol, Sacred Harp Library and Memphis Industries record labels, Channel 4 creative, Topshop, Topman, and Orange.


Update 05/11/09

Below are some photographs of the completed installation.


June 18, 2009

This multidisciplinary collective from New York have been exploring the relationship between digital space and physical environments since 2001. Their work moves between film, animation, architecture, and experiential design. They’ve delivered unique digital visions for both RES and Creative Review; directed spots for Nike, GE, and Adidas; conceived and executed installations for Sharp and Wired, working to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, graphic design, film, and animation through new uses of technology to create their striking work.