The visiting lecturer at Camberwell this week was French art critic and curator Nicholas Bourriaud. His presentation regarding the postmodern dilemma of contemporary art was interesting and felt refreshingly current. After describing his extensive life as a curator he discussed his recent publication, aptly named Postproduction. I was obviously curious why he had named a book on art theory after a method of audiovisual work for TV and Film; how is this word related to art practices today?

The book presents an analysis of contemporary art in relation to social, technological and economic changes. What’s interesting is its critique of production and consumption within the art world today and how artists no longer feel the need to reference the originators of every idea and mode of practice that predates them. In a time when nothing feels entirely original Bourriard proposes the artists of today are borrowing, mixing and  re-editing ideas to create something progressively new in their own right.

‘It is no longer a matter of elaborating a form on the basis of a raw material but working with objects that are already in circulation on the cultural market…..objects already informed by other objects.’

p.13 Postproduction. Bourriard N. New York. 2002

His connection between this method of artistic production is an insight into my own work in postproduction for advertising and television. I will refer back to Bourriards ideas of consumption and production at a later stage in my blog as I feel they are relevant to my overall discourse.


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